I have been trying to upload new matching photos of myself to both twitter.com and Facebook.com (I am @scottgregson on twitter.com). Evidentally, twitter is experiencing growing pains. I have been trying to upload a background image and profile photo for hours. The profile image finally uploaded, but the background image is stuck at an intermediate version. Oh well, it will do for a while.

In the process of trying to teach myself marketing I am re-studying SEO. I am thinking that, with the internet being the way it is, it is a better investment to learn the non-tradition / high-tech methods than the traditional. I tried the ‘Chamber of Commerce’ route, and that may well work in the future, but I only found it presented to me the same problem I personally have always faced. That problem isn’t present with internet marketing. I am a one-on-one person, though I can do the one-on-audience, I do not do the one-on-crowd very well. Anyway, after reserving 2 books at the library, have to wait my turn on those, went to Barnes and Noble and purchased Joel Comm’s book twitter power.

The book is written with a few chapters introduction / selling and then the actual application. I am at the beginning of the actual application and ran into the trouble with twitter’s server/system issues. I am applying as I read, actually following directions – I must have a fever or something.

I will write more on the book as I progress through it. I will not review / critique the book per se, I’ll just report on the progress. So-far the book is easy to read. Just into the meat of the book so I cannot say much about the insight of the work yet.

I said I am studying Marketing. This is in contrast to Sales/Selling. These are related but not the same. If you are a business owner you would do well to understand the difference. The two work together (or should) but are different in too may ways to be thought of as the same thing. Joel’s book is really on marketing. For sales, read the book Selling From The Heart by Steven Lloyd. There is another book by that name, Steven Lloyd’s is great! At this point in my business I cannot be purely a salesman, I must be a marketer, salesman, and other things. When you read either book you can get a pool of tools to use. You must adapt what you read to your business.

If you need sales advice and devote more than 15 hours a week to real sales read Steven Lloyds book linked above. Actually, there is something there for anybody trying to build any business relationship – you just have to digest it properly and it will bring profitable results.

If you have a product or service that needs to be marketed get an SEO (Search Engine Optimization) related book like Joel Comm’s. Note that the book itself is not about web page SEO but is about internet marketing and specifically using twitter to full advantage. This is really what web page SEO boils down to—effective marketing. It will change what you do in web page SEO. -that summary will surely confuse someone, and that, after all, is my trademark…

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